The service will allow artists that utilise the Bandcamp platform to press music to vinyl with no financial risk.
Online streaming platform Bandcamp have revealed a new service for crowdfunding and pressing vinyl releases.
The initiative operates under a similar premise to crowdfunding services such as Kickstarter, allowing any artist that utilises the streaming platform to launch campaigns that will raise the funds to release their music on vinyl once a set target has been reached.
Pricing, designs and profit margins are determined by the artist whilst the pressing of media, printing of sleeves and shipping will be fulfilled by Bandcamp.
An excerpt from Bandcamp’s official statement detailing the new service elaborates,
“Our new vinyl pressing service streamlines the financing, production, and fulfillment of vinyl records. With no up-front investment, an artist or label can create a vinyl campaign and start taking orders almost immediately. Once they reach their minimum goal, we press their records and ship them to their fans.
The new service eliminates risk, since fans’ orders finance the pressing, rather than the artist or label. It eliminates hassle, since we press the records, print the packaging, and ship to fans (and fulfill digital too). It offers complete control, with the design and pricing up to the artist, and Bandcamp taking no ownership of the record. And it produces a quality result: our manufacturing partner has over 60 years experience pressing vinyl, so the records look, and sound, great.
The Bandcamp vinyl service will open to all artists and labels later this year…”
The vinyl pressing service will open to the public later in 2019 following four initial campaigns that demonstrate the breadth of possibilities that the initiative can provide artists. The new service follows the recent opening of Bandcamp’s Oakland, California-based bricks and mortar record shop and performance space.
Words by Sam Wilkinson.
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