From the singer’s debut album Take Me Apart.
Kelela has shared a new music video for her Take Me Apart single ‘Frontline’. Conceptualised by Mischa Notcutt and Kelela with direction from Claudia Matè, the clip boasts Sims-inspired animation whilst telling the story of a romantic breakup. Watch below.
Speaking of the video, the singer said:
“I love speaking to my fans through music videos and I always find it more fun to reference things that we can all relate to that may not be in the forefront. With this sims-like video, I was able to tell my story in a light-hearted but dramatic way. It’s about leaving your ex with the wind in your hair while acknowledging a curiously complex feeling of pain that he has left you for a white woman.”
Words by Sam Wilkinson.
Fruit and Grooves Collective 